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Submitted: September 14, 2007
Image Size: 2.5 MB
Resolution: 2000×3008

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Comments: 22
Favourites: 66 [who?]
Views: 6,474 (2 today)

Camera Data

Make:NIKON CORPORATION
Model:NIKON D50
Shutter Speed:10/200 second
Aperture:F/4.5
Focal Length:32 mm
Date Taken:Sep 9, 2007, 7:00:22 PM

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Addictionby ~daveorawk

Photography / Commercial Photography / Products

A photograph I shot for a school project, advertising the hazelnut-based sweet spread, Nutella.

This was part of 4 storyboards, of which my theme was "addiction", showing people being addicted to Nutella, as if it were a drug.

Update (February 2009): I now realise this would not work as a real ad in any situation. At the time, what I wanted to use was dark humour, but I don't think that has a place in Advertising yet because people who I've shown this to don't seem to feel that a dark and negative situation would sell a product.

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~Mdonaldson91 May 10, 2011

Nutelllllllaaaaaaaaaaaaaaaaaaa!!!!!!!!!!!!!!!!!!!!!

~freeflying93 Feb 1, 2011

omg love nutella

~DrMerus Jul 31, 2010

Nice work!

Now that Nutella is even more popular, you should have this advertised more widely, would be proportionally more appreciated.

--

L4D fan.

*humon fan.

~xoxomassacre Jun 17, 2010

Amazing

Kristìn.
~ David, iloveyou.

~xburnyourfriends Oct 26, 2009

Used in ad I don't think people would look close enough to realize it's nutella. But I really like the idea of this

And it's done well!

~daveorawk Oct 26, 2009

I agree with you, but I think when I made it I didn't intend to create it such that it was so obvious. But anyway, that was like 2 years ago haha

--
-David

Portfolio: [link]

"December 24th, 9pm Eastern Standard Time. From here on in, I shoot without a script. See if anything comes of it, instead of my old shit."

~autophocus Oct 20, 2009 Professional General Artist

Nice idea ..

--
_{i'm from JORDAN ! :} .. And u?}
--

----------------------------------
_{Who wants to live forever....?}

~daveorawk Oct 21, 2009

Thanks, dude!

--
-David

Portfolio: [link]

"December 24th, 9pm Eastern Standard Time. From here on in, I shoot without a script. See if anything comes of it, instead of my old shit."

~NightHauntaChika Sep 2, 2009

Nice concept! And I LURVE Nutella.
But it wouldn't be the best of ad campaigning, no ...

~daveorawk Sep 4, 2009

Thanks a lot! And I agree with you on that, hahah. (I did address that in my Artist's Statement)

--
-David

Portfolio: [link]

"December 24th, 9pm Eastern Standard Time. From here on in, I shoot without a script. See if anything comes of it, instead of my old shit."

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